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Behavioral Economics For Dummies New Book

  • Behavioral Economics For Dummies

    Behavioral Economics For Dummies
    Morris Altman

    This friendly guide explores how socialand psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision making and financial choices.

  • Behavioral Economics For Dummies

    Behavioral Economics For Dummies
    Morris Altman

    This friendly guide explores how socialand psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision making and financial choices.

  • Economics For Dummies

    Economics For Dummies
    Sean Masaki Flynn

    This newly revised edition presents updated material about the recent financial crisis and the steps taken to repair it.

  • Real-World Decision Making: An Encyclopedia of Behavioral Economics

    Real-World Decision Making: An Encyclopedia of Behavioral Economics
    Morris Altman

    The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good—and bad—economic decisions. • Contains an informative …

  • A Course in Behavioral Economics 2e

    A Course in Behavioral Economics 2e
    Erik Angner

    Covering all core areas of the subject, Erik Angner clearly lays out the theory and explains the intuitions behind it.

  • Neuromarketing For Dummies

    Neuromarketing For Dummies
    Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl

    Start with Neuromarketing 101 — learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind — explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response …

  • Econometrics For Dummies

    Econometrics For Dummies
    Roberto Pedace

    The nuts and bolts — get familiar with the various characteristics of the classical linear regression model (CLRM), which is the foundation of traditional econometric analysis Form and function — discover how econometric analysis is …

  • Technical Analysis For Dummies

    Technical Analysis For Dummies
    Barbara Rockefeller

    This new edition provides an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today's financial atmosphere.

  • An Introduction to Behavioral Economics

    An Introduction to Behavioral Economics
    Nick Wilkinson, Matthias Klaes

    This edition features: · two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases · fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory · a large …

  • Nudge

    Nudge
    Richard H. Thaler, Cass R. Sunstein

    Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, …

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