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101 contrarian Ideas About Advertising New Book

  • What Happened To Advertising? What Would Gossage Do?

    What Happened To Advertising? What Would Gossage Do?
    Massimo Moruzzi

    Anybody who is speaking out against the folly of "social media marketing" owes a lot to the Ad Contrarian, American adman Bob Hoffman. His 101 Contrarian Ideas About Advertising is a mustread. ↵ 9. Please take a look at this case study put …

  • Think More Analogue, Be More Digital _ Second Edition

    Think More Analogue, Be More Digital _ Second Edition
    James Harris

    Mr. Hoffman, an advertising professional by trade, also wrote a book called 101 Contrarian Ideas About Advertising. In this book, Mr. Hoffman suggests that there is nothing more gullible than a marketing person chasing the latest trend, and I …

  • Work for Money, Design for Love

    Work for Money, Design for Love
    David Airey

    … recommended reads and resources brief because the preceding chapters should have given you plenty of ideas on how … (HOW Books, 2008) 101 Contrarian Ideas About Advertising, by Bob Hoffman (Hoffman/Lews, 2012) Aesop's Fables, …

  • Cutting Edge Advertising

    Cutting Edge Advertising
    Jim Aitchison

    Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads.

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    Luke Sullivan, Sam Bennett, Edward Boches

    Part how-to and part exposé, Hey Whipple, Squeeze This! is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

  • Horizontes midiáticos: aspectos da comunicação na era digital

    Horizontes midiáticos: aspectos da comunicação na era digital
    Alessandra De Mauro Furtado, Alexandre Moitinho, Bruna Lima Cantero, Dan Ricca, Davi Nascimento Paiva Da Silva, Gabriela Nunes, Janaína Azevedo Cavalcanti, José Carlos Júnior, José Vítor Siqueira Bazuchi, Lucimara Souza, Maria Edilene Mendonça Da Silva, Mércia Fantinelli Pio De Carvalho, Milena Monforte Rocha, Nayara Florêncio Garbelotti, Raphaela Marcela Ferreira, Vitor Pontes, Viviane Silva, Zé Renato Rodrigues, Victor Aquino

    Hollywood na cultura brasileira. São Paulo, Convívio, 1970. FELTON, George. Advertising: concept and copy. New York, W. W. Norton, 2013, 3rd ed. HOFFMAN , Bob. 101 contrarian ideas about advertising. New York, Hoffman & Lewis, 2012.

  • The Power of Others

    The Power of Others
    Michael Bond

    We are beholden to our peers, even when we think we’re calling the shots. This is the power of others.

  • Advertising Creative

    Advertising Creative
    Tom Altstiel, Jean Grow

    In the new edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.

  • Techniques for College Writing: The Thesis Statement and Beyond

    Techniques for College Writing: The Thesis Statement and Beyond
    Kathleen Moore, Susie Lan Cassel

    … terms, 265–266 abstraction, 51, 55–58, 62–64 insightful ideas and, 58–59, 64– 65 strategies for using, 57 abstraction ladder, 55, … of proof); counterarguments in academic essays, 6 ad hominem, 86 Aristotle's view of, 15 contrarian's, 280– 281 out-of-the-box, 145–146 patterns of, 270–288 qualifying, 145 straw man, 87 subjective, 182–183 Aristotle, 4–5, 15–16, 101 arrangement, of paragraphs, 107  …

  • New York Magazine

    New York Magazine

    Whether Kalikow's Post will be as successful a construction project as, say, his office tower at 101 Park Avenue is uncertain. …. Circulation, however, is not the prime problem in the New York market — advertising is what the Sunday editions must fight over. … I get Eric [Breindel, the editorial-page editor] to put my ideas into words. …. of his life when his contrarian investment habits and incessant merging and divesting of holding companies gave him a personal worth of $ 1 50 million.

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